In February 2012, Element Miami announced the opening of its LEED-certified hotel here at the Miami International Airport. Since then, the “stylish, eco-wise brand” has been expanding rapidly, and its portfolio is expected to double within the next two years. Parent company, Starwood Hotels & Resorts Worldwide, Inc. has also announced “Element will expand outside of North America for the first time ever with the opening of Element Frankfurt Airport in September” 2014.
In 2017, Starwood will open an Aloft and Element dual-hotel development in the historic Tobacco Dock section of East London, marking the Element brand’s debut in the United Kingdom.
“We’re seeing tremendous growth momentum for our trailblazing Element brand and for the first time ever, we’re expanding outside of North America, bringing whole, sustainable living to the European and Chinese markets,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “Recognized as an industry leader in the eco-space, Element consistently outperforms its competitive set and has won over the hearts and minds of travelers with its emphasis on wellness and sustainability, as reflected by the brand’s outstanding guest experience scores.”
Additional Element hotels will be opening in Vancouver Metrotown (Burnaby, British Columbia) in January 2015 and a second Miami location – this time in Doral in July 2015.
Element is the first major hotel brand to mandate that all properties pursue the U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) certification for high-performance buildings. Consisting entirely of new-build hotels, Element offers travelers a reimagined interpretation of the extended stay hotel experience that promotes life in balance and on the move.